Discover Evoke: artists' digital twins & memory wraps that strengthen fan-artist connections
3 UX Designers
1 Design mentor
What I did
Solo designed & prototyped the Connection Wrap and conducted feature ideation & usability testings.
Feb - March 2024 | 4 weeks
User research / Competitive analysis / Interaction Design / High-fi prototype
Context
Amazon Music + AI = ?
I participated in the Amazon Music + AI Product Design Challenge with 2 other talented UX designers. In this challenge, Amazon Music seeks ideas that leverage the use of AI in their music streaming platform, and we were given the prompt:
The challenge
“Given the current state of Amazon Music, how might AI enhance a customer’s experience with music and/or podcasts?”
Amazon Music also gave us 4 directions to help us ideate our solutions:
The solution
Introduce Evoke: connect with your favorite artist like never before!
Evoke. allows users to chat with their favorite artist’s digital twin, an AI version of them that can respond to unscripted questions, reciprocate emotional cues, generate playlists, and give recommended songs.
01
Chat with your favorite artist for free and 24/7
Each artist has a digital twin—a chatbot that mirrors their voice and style—allowing users to chat with their favorites anytime, anywhere.
02
What’s more personal than a custom playlist?
Evoke harnesses AI to its fullest, remembering users' chats with artists and creating tailored playlists and song recommendations.
03
Show off your 1,00+ hours chatting with Taylor Swift!
The Connection Wrap highlights your interactions in a fun, shareable display, perfect for social media.
04
Elevating the emotional experience
Users receive a private Connection Wrap, capturing their intimate chats, vents, and memories with their favorite artist—perfect for revisiting cherished moments.
The outcome
We predict that this solution will...
01 Enhance content discovery 🔍
Users get to explore content through chatting with their artists & getting personalized recommendations based on the context. This creates a natural way to discover content and increases the satisfaction and success rate of the recommended content.
02 Strength fan-artist connection 🤝
24/7 chat with artists profoundly strengthens the connection between fans and artists as it’s the most convenient, time and money-saving method that also achieves a personal connection that cannot be met simply by going to a concert, etc.
03 Increase user engagement 🤩
Memory wraps & AI celebrity chats are deeply personalized crafts that can increase users’ retention and engagement rate. It encourages users to engage, revisit, and share the contents that are bonding & unique to them.
Reflecting on what I learned
Emotional design is the future as AI progresses
With the rise of AI, products are becoming more intelligent and highly personalized, creating digital experiences that are fast, efficient, & personalized for the users. By working on this project that explores the relationship between AI and music and how to use emotions to elevate both, I predicted that creating delightful, emotionally enriching experience is going to be more demanding by the users in the future. As speed and efficiency no longer become an issue, the overall emotional value one product can bring will truly set it apart from others.